Released on: July 2, 2008, 9:29 am

Press Release Author: Adam Kim

Industry: Healthcare

Press Release Summary: Murad, Inc., has announced the TV debut of Resurgence®, a
breakthrough topical skincare regimen scientifically proven to counteract the
effects of hormonal aging.

Press Release Body: Murad, Inc., has announced the TV debut of Resurgence®, a
breakthrough topical skincare regimen scientifically proven to counteract the
effects of hormonal aging. The 30 minute infomercial is hosted by Joan Lunden,
one of America's most recognized and trusted television personalities as host of
Good Morning America for almost two decades. An award-winning journalist, author
and mother of seven, Lunden speaks with Murad founder, world renowned dermatologist
Howard Murad, M.D, and author, mom and Melrose Place alum, Josie Bissett who joins a
chorus of real women who share their Resurgence® success stories.
Dr. Murad presents compelling research on hormonal aging during interviews with
Lunden, and describes the project as "a vehicle to teach women about hormonal aging
and how to take charge of their skin's health. We're so proud that Joan is a fan of
the product because we know she's a woman that other women trust and can really
relate to."
Murad's COO, Richard Murad, sees the project as an important brand builder.
"Resurgence® is a top performer in spas. The infomercial gives us an exciting
opportunity to reach and educate a wide audience about Murad."
Murad, Inc. was founded in 1989. Its global headquarters in Los Angeles, CA are
home to the Murad Medical Group, the award winning Murad Inclusive Health Center®
and Spa, and Murad Research Labs.
A pioneer of the doctor-branded skincare and medical spa movements, Dr. Howard
Murad's innovative formulas are available at murad.com and in salons, spas and
select retail outlets. Murad products are available in over 33 countries worldwide,
and are the #1 clinical skincare brand at Sephora and Ulta.
For more information and other locations offering Murad products and
professional services, please call 800-33-MURAD or visit www.murad.com.

Murad. Where Skincare Meets Healthcare®
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Web Site: http://www.murad.com

Contact Details: www.murad.com